The global fashion market is a multi-billion dollar industry with most of its money generated in the markets of Asia, Europe, and the United States. The current state of fashion and its growing presence in digital markets has meant more fashion bloggers arising in the past two decades, some of them becoming authoritative voices in the fashion industry. A recent report suggests that fashion bloggers are potentially more influential than the ‘experts’, as they reach out to a diverse audience of millions online and forge relationships with some of the biggest luxury brands in the world.
In the past, the ways in which a fashion brand could introduce a product to market was very limited. Today, the opportunities are near-limitless. There are thousands of fashion blogs that regularly review and share products. The top fashion blogs in the world are regularly sought out by luxury brands for many reasons. These luxury brands can use these blogs as a face for their products, using them as a form of publicity. The top fashion blogs in the world continue to expand their presence, grow their daily activity, grow in daily followers, and have a more natural appeal to audiences than traditional advertising in some instances.
In addition, luxury brands can pay a far lower cost to vloggers and bloggers that have millions of followers at their disposal. In the same way that a door-to-door salesman can go to every house on the block, speak directly with the local audience, and sell them an image, bloggers can do that with millions of people all at the same time thereby providing a strong value.
It is estimated that the average woman spends fifty-five minutes a day on their appearance. The number of products, fashion accessories, and styles that women buy on a yearly basis is high. Not every woman has their go-to fashion blogs and vlogs to browse – though many do. If a designer brand is not making use of the mass audience available to them via a partnership with fashion blogs and vlogs, they are missing a major marketing opportunity and are cutting themselves off to millions of people.
Where fashion blogs also hold a lot of value is in targeting specific areas. Styles and trends have always been international. Approximately 16 percent of the global fashion marketplace is in Europe followed by 15 percent in the United States and 10 percent in Japan, with other percentages shared elsewhere throughout the world. If sales are lagging, a brand can target buyers in these areas and help boost their revenues at a fair price point via fashion blogs and vloggers.
Why fashion bloggers are more influential than ever before has to do with all of these reasons as well as others. The landscape of fashion blogs continues to grow. Everyday, there are dozens more being published and there are no signs of this trend slowing down.
Some of the top fashion blogs in the world have as much as 20 million followers and counting. Shopunder is happy to be able to feature some of this content here, to provide top quality fashion advice, and to continue contributing to the national and international fashion scene. If you’re looking for quality fashion brands offered at a discount, Shopunder maintains a strong selection of fashion items that are sure to provide anyone with the opportunity to style and profile.