When Augmented Reality Invites Itself Into Fashion

Introduced by social networks like Snapchat, which integrates by filters, Augmented Reality (AR) is still discrete in marketing devices. If you are interested in technology (and fashion obviously), you have probably seen or heard about this! For those of you who do not know, Augmented Reality is a technology that consists of superimposing virtual elements into the reality around you, in the form of images, sounds or most effectively a combination of both.

Many fashion brands have joined this trend to highlight their products and develop a real-time relationship with the user. By offering a personalized and individualized experience, the consumer is more likely to find the item that suits them best.

The five things About AR in Fashion You Need to Know:

Mirrormirror on the wall, who’s the…

Imagine, a connected mirror … that assists you in your shopping and gives advice, it makes you dream, no? If you visit New York, this dream can be a reality by going to the Rebbeca Minkoff store. You’ll be able to use a digital mirror in the fitting rooms with the ability to choose and try out a virtual outfit catalogue. The connected mirror recognizes the item as soon as you enter the cabin, the model, the size, the color and even the style. Do you want it in another color, another size? No problem. Simply just touch the screen and identify yourself. A staff member will bring you the item in your booth in a jiffy. (Very handy when you’re mid-change in the dressing room).

 

 

I can see clearly now

It’s always difficult to search for the perfect pair of glasses that fit, match your style and flatter your face. Especially when you buy online, you don’t know if they will fit. To avoid any unpleasant surprises, Ray Ban is using augmented reality to demo their products with the Ray-Ban Virtual Mirror. It works like this: You download a 3D technology at the Ray-Ban site. Connect your web cam. Next choose a Ray-Ban you like and see how you look in the Virtual Mirror… No more unpleasant surprises. Sitting quietly in your sofa and trying a pair of glasses is now possible!

 

You will not look like a clown

Beauty brands also rushed to ride the wave of augmented reality : Sephora has launched an augmented reality application to allow users to try products on their phones. All you have to do is sit in front of the camera and let the program scan your face. The application uses facial recognition and AR to project a version of yourself with makeup. This gives you the opportunity to try on a number of make-up colours, shades and textures. You can even use it from home, a great way to recover from a Sunday morning spent under the covers without makeup…

 

 

The Devils wears … Zara!

Known for its speed of adaptation to the latest fashion trends, Zara launches a collection in all new forms: augmented reality. After downloading the Zara AR app, you can point your phones to the different spots, such as shop windows or delivery boxes. Then, two models are brought to life for 7 to 12 second sequences, which they will then present the current Studio Collection by posing, moving, and even talking. Obviously, all looks shown can then be ordered directly at the touch of a button or bought locally in the store. Yes! Zara’s goal is still to sell more… (And it works!)

 

 

Way less boring than normal Fashion Week

And why not take advantage of this technology to make a fashion show more exciting? Burberry is one of the few leading luxury fashion houses to experiment with augmented reality adding technology from Apple Inc. During the London Fashion Week, Burberry launched a feature on its app which let users virtually add “Burberry-inspired” drawings. The Augmented Reality feature also lets users share their altered photos to social media. A publicity stunt?

 

What other example of augmented reality in fashion do you know?

Don’t forget to join the conversation on FacebookTwitterPinterest and Instagram!

 

Meanwhile, still trying to use my Snapchat filters…

Julie

Five most quirky outfits of the Met Gala 2018 : When Fashion MET Religion

Last night, God was on the guest list….

Each year, the Anna Wintour-helmed Met Gala celebration takes over New York City and the night is usually full of shocks and surprises.

But I’m not telling you something you don’t already know … you must have seen celebrity photos from this giant event plastered all over social media.

“Heavenly Bodies: Fashion and the Catholic Imagination.” Is this year’s theme, which will feature couture pieces from fashion powerhouses like Versace and Dolce & Gabbana – as well as 41 pieces of ecclesiastical dress straight from the Vatican.

Wintour, the famous director of Vogue magazine, is more than clever. She understands that today to make a buzz, it must shock and awe the community!

That’s why this year, we do not laugh with the imposed theme. Beware of those who do not understand it well. The principle? Respect the theme.

Now onto the five most quirky outfits of the Met Gala 2018:

Rihanna wears Margiela at the Met Gala 2018 / Getty Images

That Rihanna reign just won’t let up.

An up-close look at the stunning Rihanna wearing a custom made Artisanal outfit by John Galliano. The entire look itself was designed by Margiela. Each piece has been realised in an elaborate Seafoam jacquard, which has been entirely embellished with a series of pearls and “Bijoux” that outline the original and intricate motif of the fabric sewn in silver thread. Pope Francis is going to ask for this outfit soon…

 

Katy Perry wears Versace at the Met Gala 2018 / Getty Images

”Hey it’s a low key night don’t be extra”

The pop princess Katy Perry paired her gold Versace chain-mail mini dress with a pair of matching thigh-high heeled boots, and of course, her larger-than-life feathered wings. The kind of woman I would follow all night to clear a path towards the food…

 

Cardi B wears Moschino at the Met Gala 2018 / Getty Images

Now she says she gon’ do what to who? Let’s find out and see…

Cardi B did not come here to play. And she proved it to us. She walked her first Met Gala red carpet in a dramatic Moschino look. Her entire dress, gloves, choker, and headpiece were covered in beads and ornate jewels, not only that…. she’s sporting the best accessory of the night, her baby bump!

 

Madonna wears Jean Paul Gaultier at the Met Gala 2018 /Getty Images

Like a prayer. 

Known as the queen of controversy, Madonna was fully in her comfort zone. She knows how to stick to a theme. The pop queen chose a black dress of her fetish designer friend Jean Paul Gaultier and a mesh veil on her face. She also wore a cross-covered crown and black roses. Amen…

 

Sarah Jessica Parker wears Dolce & Gabbana at the Met Gala 2018 / Getty Images

“There is an altar on my head.”

Sarah Jessica Parker was dressed from head to toe by Dolce & Gabbana, a fashion house that is overtly influenced by religion. Congratulations Jessica! The headpiece directly honors the theme.

 

Which look do YOU prefer?

Don’t forget to join the conversation on Facebook, Twitter, Pinterest and Instagram!

Take me to church,

Julie

75th Annual Golden Globes: Highlights & Best Dressed

Awards season is officially underway!

Here are the highlights and Best Dressed Celebrities at the 75th annual Golden Globes last night in Los Angeles, hosted by Saturday Night Live‘s Seth Meyers.

At the first major public event since the recent Harvey Weinstein sexual misconduct allegations, A-list celebrities dressed all in black and wore Time’s Up pins to show their solidarity with the sexual assault victims in Hollywood and around the world, supporting the recent Time’s Up and #MeToo movements.

Spearheaded by powerhouses like Reese Witherspoon and Allison Janney, the mission behind Time’s Up is to abolish sexual harassment and the film industry’s systemic power imbalances resulting from long-standing gender equality issues.

Even though they wore black, each celebrity still showcased their own unique style, and many added bold red lipstick, a timelessly classic shade synonymous with female empowerment.

Here are our picks for Best Dressed Celebrities at the 2018 Golden Globe Awards:

Nicole Kidman

Nicole Kidman at the 75th Annual Golden Globes / Getty Images
Nicole Kidman at the 75th Annual Golden Globes / Getty Images

HBO‘s series Big Little Lies ran away with many awards last night, including Best TV Movie or Limited Series, as well as wins for Best Actress, Best Actor and Best Supporting Actress in a TV Movie, Series or Limited Series for Nicole Kidman, Alexander Skarsgård and Laura Dern respectively. The biggest win for us is Nicole Kidman’s effortlessly elegant Givenchy Couture dress and Fred Leighton jewelry.

Jessica Biel & Justin Timberlake

Justin took to Instagram before the ceremony to show his support for the movement and his wife Jessica, who was nominated for Best Actress for her role in The Sinner.

Here we come!! And DAMN, my wife is hot! #TIMESUP #whywewearblack

A post shared by Justin Timberlake (@justintimberlake) on

With Justin and Jessica both glammed up in Dior with Bvlgari jewelry, they’re definitely our top contenders for Best Dressed Couple!

Tracee Ellis Ross

Tracee Ellis Ross at the 75th annual Golden Globes / Getty Images
Tracee Ellis Ross at the 75th annual Golden Globes / Getty Images

A timeless fashion icon, Tracee evoked her mother Diana Ross‘s love for the head scarf and paired the silky black turban with a soft flowing long black halter dress, both by Marc Jacobs, finishing her look with pearly jewelry and signature red lips.

Elisabeth Moss

Elisabeth Moss in Dior at the 75th annual Golden Globe Awards / Getty Images
Elisabeth Moss in Dior at the 75th annual Golden Globe Awards / Getty Images

Elisabeth Moss celebrated her win for Best Actress in a TV Series (Drama) for The Handmaid’s Tale (which also won for best Drama TV Series). Her simple black Dior dress glimmered at the jewel-embellished collar, and she accessorized with simple jewelry and her lacy black pointy-toed pumps.

Claire Foy

Claire Foy and Matt Smith at the 75th annual Golden Globe Awards red carpet / Photo: Rex Features
Claire Foy and Matt Smith at the 2018 75th annual Golden Globe Awards / Photo: Rex Features

All Hail the Queen!  The Crown‘s leading actress Claire Foy radiated regal style in clean lines, wearing a black Stella McCartney suit with clean lines, and punctuated with bold crimson lips.

Issa Rae

Issa Rae at the 75th Annual Golden Globes / Image: Rex Features
Issa Rae at the 75th Annual Golden Globes / Image: Rex Features

The Best Actress nominee for her role in the series Insecure, Issa Rae won over fashionistas everywhere with her dramatic Prabal Gurung dress and Lorraine Schwartz jewelry – even if the most important thing she wore was her confidence!

Alison Brie

Alison Brie at the 75th annual Golden Globe Awards / Getty Images
Alison Brie at the 75th annual Golden Globe Awards / Getty Images

Hot on the red carpet as a Best Actress nominee for her role in the highly touted series Glow, Alison Brie turned up the volume in a Zoulias dress, Christian Louboutin shoes and Bvlgari jewelry.

Kate Hudson

Kate Hudson at the 75th Annual Golden Globes / Getty Images
Kate Hudson at the 75th Annual Golden Globes / Getty Images

In a barely-there sheer black Valentino dress, Kate Hudson glammed up her short pixie haircut with luxurious Harry Winston jewels, Giuseppe Zanotti shoes and a Loriblu clutch.

Isabelle Huppert

Isabelle Huppert at the 75th annual Golden Globe Awards / Getty Images
Isabelle Huppert at the 75th annual Golden Globe Awards / Getty Images

Proving that the fountain of youth must exist, actress Isabelle Huppert looked agelessly glamorous in her eye-catching Chloé sequined evening dress, adding even more bling with diamond and emerald drop earrings from Chopard.

Saoirse Ronan

Saoirse Ronan at the 75th annual Golden Globe Awards / Photo: Rex Features
Saoirse Ronan at the 75th annual Golden Globe Awards / Photo: Rex Features

The 23 year-old winner for Best Actress in a Motion Picture (Comedy or Musical) for Lady Bird (which also won for Best Motion Picture, Comedy or Musical), Saoirse looked elegant beyond her years in a sophisticated Atelier Versace dress, Cartier jewelry and Christian Louboutin shoes.

Which Golden Globes Red Carpet look was YOUR favorite? Tell us here in the comments below.

Waiting for my golden ticket to next year’s soirée,

Lisa

Top 10 Reasons to Shop our Designer Warehouse Sale This Weekend

Shop Under Designer Warehouse Sale Dec 15-17 2017

Whether you’ve been naughty or nice this year, you deserve a holiday treat!

Shop Under is having ANOTHER massive Designer Warehouse Sale this coming weekend!

We’re closing out 2017 with the biggest clearance sale event of the year, with up to 80% all our designer accessories – including all our NEWEST styles, which just arrived this week!

Shop Under's Designer Warehouse Sale December 15-17 2017
Join us at Shop Under’s Designer Warehouse Sale December 15-17 2017

So if you missed our last sale earlier this month, now you can enjoy even more discounts and selection for three days only, Friday December 15th to Sunday December 17th!

Here are our Top 10 reasons to come out and shop with us this weekend…

10) Designer accessories from your favorite luxury brands will be up to 80% off!

Saint Laurent Kate Clutch | available at Shop Under's Designer Warehouse Sale December 15-17 2017
Tom Ford Sunglasses & Saint Laurent Kate Clutch | available at Shop Under’s Designer Warehouse Sale December 15-17 2017

Dior, Prada, Givenchy, Fendi, Tom Ford… these are just some of the big names behind the designer handbags, backpacks, laptop cases, wallets, sunglasses, footwear, eyewear and more accessories you’ll find at our Sale!

9) We’ll have an exclusive selection of newly arrived goodies, with never-before-seen styles from 2018 collections, including Limited Edition!

Prada Spring 2018 Limited Edition Handbags available exclusively at Shop Under's Designer Warehouse Sale December 15-17 2017
Prada Spring 2018 Limited Edition Handbags available exclusively at Shop Under’s Designer Warehouse Sale December 15-17 2017

These styles aren’t available online and are not even in stores until early next year, so get a head start on the latest trends!

8) You’ll get personalized customer service tailored to you.

Our Shop Under team
Our Shop Under team wants to help you find the perfect accessories!

We love to help you get to know our products and why each one is gorgeous and special in its own way! Let our well-informed sales team help guide you in your shopping experience, so you can find that perfect gift for yourself or your loved one.

7) There’s something special for everyone on your gift list.

NEW Prada Limited Edition Spring 2018 Backpacks & Laptop Cases, available exclusively at Shop Under's Designer Warehouse Sale December 15-17 2017
NEW Prada Limited Edition Spring 2018 Backpacks & Laptop Cases, available exclusively at Shop Under’s Designer Warehouse Sale December 15-17 2017

We have a wide range of accessories for women and men, to suit many different tastes, like elegant and sophisticated, youthful and fun, unique and quirky… it goes on and on!

6) Get your coupon for $50 off ANY handbag you want.

Coupon for $50 off any handbag at Shop Under's Designer Warehouse Sale December 15-17 2017
Coupon for $50 off any handbag at Shop Under’s Designer Warehouse Sale December 15-17 2017

Whether you know exactly which bag you want, or you know you’ll find it when you come shop with us, print or save the coupon to your phone to get an extra discount on your purchase!

5) You never know what (or who!) you’ll find! You might meet your match made in designer heaven…

Shop Under Designer Warehouse Sale December 15-17 2017
Find the perfect gifts for your loved one at Shop Under’s Designer Warehouse Sale from December 15-17, 2017!

With thousands of local Montrealers coming to our sale this coming weekend, you never know who you could meet! Oh, hello there, Christian Louboutin!

4) It’s the perfect chance to get those last-minute gifts, all in one place.

Shop Under's Designer Warehouse Sale December 15-17 2017
Shop Under’s Designer Warehouse Sale December 15-17 2017

Our warehouse sale is your ideal one-stop shop for luxury accessories that will make any recipient on your list feel just like royalty!

3) You can spruce up your Winter wardrobe and get a head start on refreshing your Spring closet.

Designer Winter 2017 collections at Shop Under
Givenchy Pouch | Designer Winter 2017 collections at Shop Under’s Designer Warehouse Sale December 15-17 2017

With clearances on all our inventory, you’ll see a bountiful palette of colors and styles to mix and match for any of our four seasons!

Plus, refer back to #9 earlier on this list…

2) EVERYONE’S been talking about it.

MTL Blog post about Shop Under's Designer Warehouse Sale December 15-17 2017
MTL Blog post about Shop Under’s Designer Warehouse Sale December 15-17 2017

You’ll be hearing about us this week on The Beat 92.5 FM with Donna Saker and on Virgin Radio 96 with ET Canada‘s Natasha Gargiulo, seeing articles about us on MTL Blog and Narcity, among lots of other local Montreal media!

Narcity Quebec wants you to come to Shop Under's Designer Warehouse Sale December 15-17!
Narcity Quebec wants you to come to Shop Under’s Designer Warehouse Sale December 15-17!

Plus, join our Facebook event for more updates and exclusive surprises to come!

1) Don’t just take our word for it – come see for yourself.

Click here for more details about our sale!

Writing up my wish list for Santa as we speak,

Lisa

Trade Your Heels For A Pair Of Flats This Holiday Season

Chicness just got a lot more comfortable!

We’ve all been there: trying to enjoy our evening, dancing away, but can’t seem to brush off the intense pain resonating from the balls of our feet.

Heels, while full of poise and grace, are feet killers!

This year, opt out of heels and strut your stuff in relaxed, yet oh-so-fancy-schmancy flats!

Continue reading “Trade Your Heels For A Pair Of Flats This Holiday Season”

Green With Envy

Who doesn’t want to match all the falling colors?

With the cold wind chills arriving slightly earlier than anticipated, it’s clear that we need to brace ourselves for winter with the right accessories!

It may be time to say TTFN to our beloved pastels and cutesy prints, but that just means we can welcome neutrals back into our wardrobe.

Continue reading “Green With Envy”

Say Hello To Our Newest Arrivals: Céline Sunglasses

Time to re-watch the Matrix in style!

2017 fashions have brought so many “blasts from the past” I can’t remember if I wore that particular style when I was 12, or a couple days ago.

One of these many trends is of course the retro Matrix sunglasses, otherwise known as the small, sci-fi, futuristic looking shades we all wore back in the 90’s.

Continue reading “Say Hello To Our Newest Arrivals: Céline Sunglasses”