Designer Profile: Alexander McQueen

“l’enfant terrible” du Haute-couture …

Now I design what I want to wear, and it works that way.
– Alexander McQueen

 

Following In the style of one of our more recent blogs, the topic of this post is to help familiarize you, Mister or Miss Fashionista extraordinaire, with the important biographical details of another one of our favorite haute-couture designers; this time it’s none other than Alexander McQueen.

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When Augmented Reality Invites Itself Into Fashion

Introduced by social networks like Snapchat, which integrates by filters, Augmented Reality (AR) is still discrete in marketing devices. If you are interested in technology (and fashion obviously), you have probably seen or heard about this! For those of you who do not know, Augmented Reality is a technology that consists of superimposing virtual elements into the reality around you, in the form of images, sounds or most effectively a combination of both.

Many fashion brands have joined this trend to highlight their products and develop a real-time relationship with the user. By offering a personalized and individualized experience, the consumer is more likely to find the item that suits them best.

The five things About AR in Fashion You Need to Know:

Mirrormirror on the wall, who’s the…

Imagine, a connected mirror … that assists you in your shopping and gives advice, it makes you dream, no? If you visit New York, this dream can be a reality by going to the Rebbeca Minkoff store. You’ll be able to use a digital mirror in the fitting rooms with the ability to choose and try out a virtual outfit catalogue. The connected mirror recognizes the item as soon as you enter the cabin, the model, the size, the color and even the style. Do you want it in another color, another size? No problem. Simply just touch the screen and identify yourself. A staff member will bring you the item in your booth in a jiffy. (Very handy when you’re mid-change in the dressing room).

 

 

I can see clearly now

It’s always difficult to search for the perfect pair of glasses that fit, match your style and flatter your face. Especially when you buy online, you don’t know if they will fit. To avoid any unpleasant surprises, Ray Ban is using augmented reality to demo their products with the Ray-Ban Virtual Mirror. It works like this: You download a 3D technology at the Ray-Ban site. Connect your web cam. Next choose a Ray-Ban you like and see how you look in the Virtual Mirror… No more unpleasant surprises. Sitting quietly in your sofa and trying a pair of glasses is now possible!

 

You will not look like a clown

Beauty brands also rushed to ride the wave of augmented reality : Sephora has launched an augmented reality application to allow users to try products on their phones. All you have to do is sit in front of the camera and let the program scan your face. The application uses facial recognition and AR to project a version of yourself with makeup. This gives you the opportunity to try on a number of make-up colours, shades and textures. You can even use it from home, a great way to recover from a Sunday morning spent under the covers without makeup…

 

 

The Devils wears … Zara!

Known for its speed of adaptation to the latest fashion trends, Zara launches a collection in all new forms: augmented reality. After downloading the Zara AR app, you can point your phones to the different spots, such as shop windows or delivery boxes. Then, two models are brought to life for 7 to 12 second sequences, which they will then present the current Studio Collection by posing, moving, and even talking. Obviously, all looks shown can then be ordered directly at the touch of a button or bought locally in the store. Yes! Zara’s goal is still to sell more… (And it works!)

 

 

Way less boring than normal Fashion Week

And why not take advantage of this technology to make a fashion show more exciting? Burberry is one of the few leading luxury fashion houses to experiment with augmented reality adding technology from Apple Inc. During the London Fashion Week, Burberry launched a feature on its app which let users virtually add “Burberry-inspired” drawings. The Augmented Reality feature also lets users share their altered photos to social media. A publicity stunt?

 

What other example of augmented reality in fashion do you know?

Don’t forget to join the conversation on FacebookTwitterPinterest and Instagram!

 

Meanwhile, still trying to use my Snapchat filters…

Julie

Five most quirky outfits of the Met Gala 2018 : When Fashion MET Religion

Last night, God was on the guest list….

Each year, the Anna Wintour-helmed Met Gala celebration takes over New York City and the night is usually full of shocks and surprises.

But I’m not telling you something you don’t already know … you must have seen celebrity photos from this giant event plastered all over social media.

“Heavenly Bodies: Fashion and the Catholic Imagination.” Is this year’s theme, which will feature couture pieces from fashion powerhouses like Versace and Dolce & Gabbana – as well as 41 pieces of ecclesiastical dress straight from the Vatican.

Wintour, the famous director of Vogue magazine, is more than clever. She understands that today to make a buzz, it must shock and awe the community!

That’s why this year, we do not laugh with the imposed theme. Beware of those who do not understand it well. The principle? Respect the theme.

Now onto the five most quirky outfits of the Met Gala 2018:

Rihanna wears Margiela at the Met Gala 2018 / Getty Images

That Rihanna reign just won’t let up.

An up-close look at the stunning Rihanna wearing a custom made Artisanal outfit by John Galliano. The entire look itself was designed by Margiela. Each piece has been realised in an elaborate Seafoam jacquard, which has been entirely embellished with a series of pearls and “Bijoux” that outline the original and intricate motif of the fabric sewn in silver thread. Pope Francis is going to ask for this outfit soon…

 

Katy Perry wears Versace at the Met Gala 2018 / Getty Images

”Hey it’s a low key night don’t be extra”

The pop princess Katy Perry paired her gold Versace chain-mail mini dress with a pair of matching thigh-high heeled boots, and of course, her larger-than-life feathered wings. The kind of woman I would follow all night to clear a path towards the food…

 

Cardi B wears Moschino at the Met Gala 2018 / Getty Images

Now she says she gon’ do what to who? Let’s find out and see…

Cardi B did not come here to play. And she proved it to us. She walked her first Met Gala red carpet in a dramatic Moschino look. Her entire dress, gloves, choker, and headpiece were covered in beads and ornate jewels, not only that…. she’s sporting the best accessory of the night, her baby bump!

 

Madonna wears Jean Paul Gaultier at the Met Gala 2018 /Getty Images

Like a prayer. 

Known as the queen of controversy, Madonna was fully in her comfort zone. She knows how to stick to a theme. The pop queen chose a black dress of her fetish designer friend Jean Paul Gaultier and a mesh veil on her face. She also wore a cross-covered crown and black roses. Amen…

 

Sarah Jessica Parker wears Dolce & Gabbana at the Met Gala 2018 / Getty Images

“There is an altar on my head.”

Sarah Jessica Parker was dressed from head to toe by Dolce & Gabbana, a fashion house that is overtly influenced by religion. Congratulations Jessica! The headpiece directly honors the theme.

 

Which look do YOU prefer?

Don’t forget to join the conversation on Facebook, Twitter, Pinterest and Instagram!

Take me to church,

Julie