Black Friday Deals Are Almost Here!
“Whoever said that money can’t buy happiness simply didn’t know where to go shopping.” – Bo Derek
It’s just about that time of year again. The busiest of shopping days, Black Friday, shall soon be upon us, and so will be plenty of opportunities to make amazing savings! Seriously though, many wait all year to take advantage of this once a year sale, and if you’ve ever seen news coverage of the door-crashing stampedes of eager consumers, you know that people take Black Friday sales quite seriously, and so does ShopUnder as a matter of fact. So be sure to visit our site on Black Friday this year, Friday, November 23, 2018.
It’s Time to Go Shopping!
So what’s the deal with Black Friday? When did it start? Which countries have it? Is it specific to any kind of industry? And, most importantly, are the deals legit? Most frequent shoppers who are savvy enough have come to the realization that not every purported sale is what it claims to be. In fact, according to an NBC News exposé conducted back in 2015, some of the sales events from many of your favorite retailers are actually an elaborate ruse where the savings advertised are greatly exaggerated, if at all. These “fake sales” essentially involved advertising products that were on sale year-round or price tags would be replaced the night before a sales event where the regular price would be listed as much higher than before so that the consumer’s savings would appear to be more significant.
It’s an unfortunate truth, but it’s also something that most smart shoppers already knew deep down inside. So, do Black Friday sales follow the same dishonest strategies? In this blogger’s humble opinion: no. BF sales are typically pretty significant, and usually, involve much sought after and expensive products, so Black Friday consumers know intuitively that the savings offered are the real deal.
What Exactly are Black Friday Sales?
Why and how did Black Friday come to be in the first place? It’s clearly an American commercial “holiday”, but it has since crossed international borders. Today you can actually find Black Friday sales in Canada, Mexico, the UK, Ireland, Sweden, South Africa, and many other countries. It takes place on the day after Thanksgiving Day in the United States, typically the fourth and final Thursday in the month of November, and marks the beginning of the Christmas shopping season.
The usage of the term ‘Black Friday’ only picked up in popularity in the early 2000’s, though the day was known to consumers and businesses since the early 1950’s!
In those days, the term may have been bandied about, but it’s meaning was not yet clear and held a different definition depending on who you were talking to. For instance, nearer to the middle of the twentieth century, Black Friday may have been used to describe the phenomenon of employees “calling in sick” to work, the day after Thanksgiving. Some tried to replace the word Black with the word Big, but that clearly didn’t take. And only in the mid to late 1980’s did the word Black begin to take on its modern definition, this time inspired by the accounting practice in which accountants would use red ink in their ledgers to indicated debt and black ink to indicate profit.
And if Black Friday wasn’t enough, most people are sure to have noticed by now that retailers don’t just limit their sales to the one Friday. Most times, sales are continued through till Saturday, the whole weekend, and the following Monday, which is now referred to as Cyber Monday. On Cyber Monday, tech retailers offer their sales and the name has even grown to include a second meaning, which implies that all retailers, specializing in tech or otherwise will offer special deals that can only be found online. And believe it or not, Cyber Monday sales quickly grew to Cyber Week in no time flat.
Take Advantage of the Sales Season
Clearly Black Friday wasn’t enough. First came Black Saturday, then the whole weekend, then Cyber Monday and now Cyber Week! Who’s complaining though? Gifts need to be purchased and savings have to be had. That being said, like in all things, but especially in matters of money and making important acquisitions, prudence is a virtue. Much like the less than honest aforementioned sales tactics, there are a few caveats you should know about this Black Friday/Cyber Monday sale frenzies that are just around the corner.
Are You a Millenial?
According to a recent report by Red Points, 72% of millennials, (that’s anyone whose age falls anywhere between 16 and 37 years old), are going to do some serious shopping come this Black Friday. Another vital, but unfortunate statistic is that counterfeit consumer goods are expected to increase by around 16% during this time of year. Can you imagine what it would feel like if you had waited for months, or quite possibly all year and saved up your money, and that electronic that you had your heart set on turns out to be a low-quality fake and ends up breaking in no time?
1 in 4 online shoppers is at risk of buying fake or counterfeit items during this holiday shopping season. And those who are more likely to fall for scams are impulse buyers who do their shopping via social media sites, from which surprisingly, 32% of all impulse sales are expected to be transacted. Those who won’t typically fall prey to online scams, on the other hand, are those who plan their shopping ahead of time and purchase their items from e-commerce sites or online marketplaces. So do yourself a favor and those for who you’re going to be purchasing gifts for, plan your shopping, seek out the best price and make sure you frequent well-known and established business and trustworthy online e-commerce platforms.
Shop at ShopUnder and Save
At ShopUnder we do our best to maintain a social media presence across multiple platforms like Facebook, Twitter, Pinterest, and Instagram, where we do advertise our products, but all of our sales are transacted on our official site. Not only that, but we also have online stores across multiple platforms such as eBay, where every single transaction has been documented, with countless positive comments from happy, and often, repeat customers.
So make sure to pay our site a visit this Black Friday when we’re sure to have awesome sales on all of your favorite designer brands like Tissot, Louboutin, Saint-Laurent, Prada, Givenchy, Versace, Moncler and others. There’s going to be discounts on shoes, sunglasses, winter jackets, watches and much, much more. Stay tuned for more info. Happy Shopping Everyone!